=Bringing lacquerware into everyday life with zeal=
Lacquerware made by an artisan shines beautifully under the light. Various techniques enhance the gracefulness of their lacquerware. Taken in by the charm of lacquerware, their craftsmen began working hard to promote the use of lacquerware during the Edo Period. Nosaku was established in 1780. For over two hundred years from their founder to the eighth Notoya Sakutaro, their goal has always been to increase their Japanese lacquerware sales and to spread the lacquerware culture. Bearing their founder’s business wisdom “businesses exist for customers” in their mind, they have strived to promote the lacquerware industry and pass on the culture to the next generation while maintaining traditional methods but also incorporating innovative techniques.
Their goal is to encourage people to use lacquerware in their everyday lives. As the people responsible for conveying the artisans’ techniques, they offer their customers lacquerware including Kaga-Maki-e lacquerware and Kanazawa lacquerware—masterpieces of traditional handicrafts from the area which used to be known as Kaga Hyakumangoku, Wajima-nuri and Yamanaka-nuri from Ishikawa Prefecture. All products need to pass strict inspection.